The Illusion of Taking Action: Everyone's Moving. Where the Hell Are We Heading?
Action bias makes moving feel safer than asking where you're going. Three feelings that keep you busy, and how to stop without stalling.
What If Nobody Wants to Move the Needle?
Everyone wants to move the needle until it means changing how they work. Why teams love talking about change, and how to spot the gap.
The Three Brains Framework: Deciding With Mind, Heart and Gut
Your brain, heart and gut each carry real signal for hard calls. What each one is actually for, where it fails alone, and how to check all three.
Why Knowing Your End Users Matters More Than Knowing Your Buyer
The person who signs the contract rarely uses the product. Here's why building for end users, not just buyers, decides whether your app survives.
The Product Builder Role Nobody Trained You For, and What It Actually Takes
Building got cheap. Judging what's worth building didn't. Here is what actually separates a product builder from someone who can just prompt a demo.
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I write and post about technology, product building in the AI era, and Emotions in Tech.
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