For established companies starting a new product line
Launch a new product line without pulling your team off the core.
I lead your new line from the first customer conversations to a tested MVP: what to build, how it connects to your core product, scope and KPIs.
Built a product line from scratch to 100+ enterprise customers · 400+ SaaS startups analyzed · 10 years in tech
Read the list
Signs this is you
- 01The new line has a slide deck and no owner.
- 02Your best people are needed on the core product.
- 03Nobody has talked to the new customers yet.
- 04The idea keeps growing because nobody scoped it.
- 05No one has agreed what success looks like in 90 days.
Three steps
How we work
Start with Discovery. Everything after it is quoted from what Discovery finds.
- 01
Discover
In 4 weeks: customer interviews, what to build first, how it connects to your core product, scope and KPIs.
- 02
Lead
Quoted from your Discovery
I own the new line, per project or fractional, working with your PM or on my own.
- 03
Build
Need a test version? I build it, so your developers stay on the core.
The first step
New Line Discovery
$5,000 · 4 weeks
A four-week product discovery engagement, run alongside your team. It ends with a scoped first version and a written answer to what success looks like.
What I do
- 8 customer interviews, with interviewees you provide.
- A review of your current product's onboarding, user journeys and activation, where the new line will connect.
- Who it's for, the problem it solves, and what to build first.
- A first version scoped in build order.
- KPIs for 30, 60 and 90 days.
You receive
- Interview notes and patterns
- An opportunity brief
- A map of how the new line connects to your current product
- A scoped first version
- A 90-day KPI sheet
- A recorded walkthrough and one live readout for your team
Not included
Design, development, or running the line.
Timing
The 4 weeks start once the first interviews are booked. Please have all 8 scheduled within the first 10 days.
The second step
0 to 1 Product Lead
- After Discovery, I can lead the new line from scope to a tested MVP.
- Per project or fractional: I act as the fractional product manager for the new line, working with your PM or on my own.
- If you need a test version built, I build it.
Quoted from your Discovery.
Fit
Who it's for
For
Established companies with a working core product, a named sponsor for the new line, and an approved budget.
Not for
- Early startups without a core product. Start with an MVP Plan.
- Running your existing product's roadmap.
What applying looks like
How it works
- 1Apply. About five minutes.
- 2I reply within 3 business days.
- 3If it fits, you get the Discovery agreement and invoice.
- 4Kickoff once it's paid. You book the 8 interviews within 10 days.
- 5Week 4: readout. If you want me to lead the line, you get a quote.
Before you apply
Questions people ask before applying
Who you work with
I'm Omer Nisim Dahan, a product manager, former software engineer and former VC investor, with a decade of experience across tech, business and human-centered design. I work with founders and teams on product definition, discovery and delivery.
I've built multiple product lines from scratch and scaled one to 100+ enterprise customers.
More about meReady to test your new product line?
Applications are read in the order they arrive.
Already have customer research and a scoped first version? Apply as a 0 to 1 Product Lead.
Results vary. KPIs and baselines are agreed in writing before work starts.